Friday, November 30, 2012

Pens for Women!

This is a bit old, but I recently found this video of Ellen talking about a new women's product on her show. The product? Bic For Her, specially designed pens for women, because their long line of regular not-pink pens didn't fit women's needs enough.



Unaware of the pen before seeing the video, I don't think this one product necessarily hurts progress for women's equality, but it definitely does not help either.


What do you think of this product? Should it have never been made in the first place because it perpetuates the idea that women are separate from men (and therefore need different pens) or do you think it's a harmless marketing campaign to sell more pens?



1 comment:

  1. I think it's kind of a pointless and stupid marketing tactic to create "pens for women." What's so woman-ish about these pens? That they're pink and purple? Why couldn't we just create pink and purple pens without the ridiculous label? I just don't understand the thinking that goes into these kinds of things.

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